Why do ‘stories’ matter when creating place narratives?

by Jo Gumb, Director, White Label Creative With the power of storytelling, leaders can build communities and inspire people to take action. Steve Jobs tells us that a story’s power is to ‘set the vision, values and agenda of an entire generation’. A ‘place narrative’ is simply the story of a place. Any village, city […]
Showcasing UK cities at Expo Real

White Label Creative is proud to be supporting key cities, regions and their private sector partners to promote the scale and size of the UK inward investment opportunities at Europe’s largest real estate trade show. The UK Cities and Partners (UKCAP) initiative, supported by UK Government, and organised by White Label Creative, has announced its […]
Freelance Communications Consultant (Built Environment)

Freelance Communications Consultant (Built Environment) Based: London Salary: dependant on experience We are looking for a Freelance Communications Consultant with the knowledge, experience and enthusiasm to support our team influence key stakeholders in the regeneration, built environment and property industries. Our ideal candidate will be pro-active, organised, engaged and have a proven track record of […]
Senior Communications Executive (Full or Part Time)

Senior Communications Executive (Full or Part Time) Based: Croydon Salary: c£35 dependant on experience We are looking for a Senior Communications Executive who is enthusiastic about working in the regeneration, built environment and property industries. Our ideal candidate will be pro-active, organised, engaged and have a proven track record of understanding and communicating complex material […]
Building Croydon’s Place Narrative

Croydon has been developing and framing its place narrative for many years with the support of both White Label Creative and its community interest company Develop Croydon. Shortly after White Label Creative set up business in its hometown of Croydon, the place suffered serious reputational damage – the combined forces of recession and the 2011 […]
UKREiiF 2023: White Label creates impact for clients

Capital West London and Commonplace both exhibited at the UK Real Estate Investment & Infrastructure Forum (UKREiiF), between 16-18 May, in Leeds, with support from White Label. This year’s UKREiiF event was attended by over 6,000 investors, developers, local authorities and consultants. For three days, the West London delegation – consisting of Barnet, Brent, Ealing, […]
Understanding SEO and how will it help boost your business

By John Hill, Web Project Manager White Label Creative values learning. We recognise that technology, trends, and digital developments are making headlines every day, and we ensure as a team we remain on top of the latest innovations. I recently helped our team learn more about the importance of Search Engine Optimisation (SEO). Which aids […]
Attracting investment and supporting the growth of Croydon

Develop Croydon held its 23rd Investor Tour on 11 May, providing attendees with an exclusive look at Croydon’s history and showcasing the borough’s burgeoning development opportunities. The White Label Creative team coordinated the event, organising the route, transportation, delegate invites and all logistics on the day. The event began with a networking breakfast and coffee […]