Scotland Race to Zero – White Label Creative

An integrated capital and business investment promotional programme to position Scotland globally through PR, comms and international events as well as build relationships with partners.

Helping to drive Scotland's Race to Zero Ambitions.

White Label was appointed by Scottish Development International (SDI) and Scottish Government (SG) to run an integrated capital and business investment promotional programme to position Scotland globally through PR, comms and international events as well as build relationships with partners.

We hosted an initial event in September 2020 to launch Scotland’s £3 billion Green Investment Portfolio with a keynote address from Ivan McKee MSP, Minister for Trade, Investment and Innovation. We organised two high-level capital investor private round tables, hosted by Kate Forbes MSP, Cabinet Secretary for Finance and Economy, and Catherine McGuinness, Chair of the Policy & Resources Committee at the City of London Corporation, resulting in the proposed establishment of an institutional investor advisory board and a second webinar showcasing the strategically important Advanced Manufacturing Innovation District Scotland (AMIDS).

Phase two of the programme was the creation of ‘Team Scotland’, a partnership between the SG, SDI and major Scottish cities, hosting their own ground-breaking two-day virtual conference – Scotland is Now: Race to Zero, as Scotland geared up to host the 26th UN Climate Change Conference of the Parties (COP26). The March conference saw more than 1,000 delegates from around the world registered to attend and represented a major milestone for Team Scotland to demonstrate their net zero ambitions in the countdown to COP26. The event as launched by First Minister with various high level speakers taking part.
Additionally, we have supported Team Scotland and wider regional partners attending LREF, a leading built environment focused UK cities and regions expo, hosted in the City of London, where we arranged a Scottish themed discussion panel on innovation, connecting stakeholders to a range of target sector influencers and investors.