White Label have been working with the West London Alliance since 2018 on a cross- borough approach to promoting their seven boroughs to a global audience as an international opportunity for trade, business location and inward investment.

Following initial place-making work to establish key themes, key messages, a compelling narrative and ‘story’ around West London as a ‘sub-region’ of Greater London, a successful soft launch event of the “Capital West London” brand was held at Wembley Stadium in February 2018.

A key element of the contract was to gain buy-in from a range of key stakeholders in the public sector who would become ‘members’ and advocates of Capital West London.

White Label subsequently worked on an in-depth marketing, PR and communications campaign ahead of the official Capital West London launch at the London Real Estate Forum, in June 2018. The first annual Capital West London Growth Summit was held in October 2018 and has become an annual event.

Most recently we delivered a major campaign for West London at UKReiff, which included a stand presence which featured major schemes and borough sites, a  programme of stand activations including a very popular drinks reception, presentations and stand events promoted via CWL social media and newsletter channels,  arranging speaker opportunities, ensuring content about West London presence was shared via UKREiiF channels and arranging meetings with businesses, investors and developers.

Highlights of the overall programme to date include:

• 52 direct investment enquiries
• 30,000+ unique website visitors
• More than £400,000 raised in private sector support
• Showcases at five major industry events
• 40+ events and presentations hosted/attended