White Label were contracted in 2020 to deliver a  range of stakeholder engagement which would  lead to the development of a Brand and Place Narrative for inward investment promotion.

It also included the development of a fully costed marketing and promotional strategy for the future promotion of the district.

Work commenced with the development of a strong set of key messages and a brand identity working in liaison with the local authority and a range of stakeholders to identify the region’s strongest themes, assets and USPs. Key to the success of achieving ‘buy-in’ from all stakeholders was achieving an outcome which would gain recognition in the inward investment markets as well as alignment with the district’s Economic Delivery Plan as well as other marketing brands already in existence or in parallel development for the region.

A final brand ‘Opportunity Mid Sussex’ was agreed with a Place Narrative focused around the themes of People:Place: Potential identifying key themes from the district’s Economic and Sustainability Strategies.

The end result was an inward investment prospectus, a website and an investor awareness campaign during this period with targeted PR, newsletters and social media. Subsequent to this initial contract, White Label has been retained by MSDC to continue delivering its inward investment communications and provide support at key launch events both locally and near to the House of Commons.