Greater Essex at UKREiiF 2025 – White Label Creative

Greater Essex at UKREiiF 2025: A successful regional collaboration invested in the future

As Greater Essex learned it was going to be in the first tranche of devolved UK authorities, Essex County Council commissioned White Label Creative to work with its internal teams, local authorities, key stakeholders, partners and its Business Board to deliver a dedicated Greater Essex Day at UKREiiF 2025, maximising the region’s opportunity to set out its vision.

Within 14 weeks, White Label designed and delivered a comprehensive full-day marketing and events programme for Greater Essex Day centered on showcasing the region’s strengths and opportunities as it faces the challenges and opportunities of becoming the UK’s four largest economic region.

First steps were to develop collaborative working between the many partners, agree unified messaging and a clear programme for the day which included four panel discussions, two networking events, and a private roundtable, as well as a comprehensive pre and post event comms strategy.

Greater Essex Day successfully demonstrated the county’s potential as a key player in UK growth – not as a commuter adjunct to London, but as a powerhouse in its own right: an economy the size of Northern Ireland, strategically positioned with world-class logistics infrastructure and significant investment potential. The event successfully fostered new connections, reinforced local partnerships, generated significant industry attention as well as achieved an extremely high level of interaction with interested private sector delegates

“On Greater Essex Day there was a super atmosphere… while other regional pavilions were far from full, ours was buzzing. From the beginning of the day with Cllr McKinlay to the APPG reception in the evening, the space was simply humming. But it wasn't just the quantity, it was the quality. You attracted serious people into the space and have some excellent leads.”

Zoe Gordon, Business Partnerships Manager - Sustainable Growth, Essex County Council

Highlights included:

Delegates

0 +

With 100+ in the audience for each of the panel debates

Leads generated

0 +

New business and investment leads generated, Including conversations with major real estate and property investors

Digital impressions

0 +

via Ambitious Essex’s social channels

Engaged emails

0 +

A targeted email campaign which successfully engaged 5,000 UKREiiF delegates