White Label is heading up an innovative marketing campaign for stunning new apartments Croydon Residences, powered in part by extensive industry and local knowledge.

The quirky marketing approach for the properties in Edridge Road, Croydon, has included interviews with happy residents and local interest posts, such as film/TV settings in the area, places to eat/drink and local parks. These were published on the news section of The Residences website and social media feeds to showcase the offer of an attractive development at the heart of the town centre. This lifestyle knowledge has been underpinned by White Label’s expertise in the Croydon property sector which has enabled targeted promotion and positioning of The Residences, a project from Countrywide and EG Real Estate Advisors.

The Residences website has also seen improvements from White Label’s digital design team.

White Label Associate Director, Bonnie Stephensmith, said: “Croydon is where White Label was founded and it has been very rewarding to put our local knowledge to great use publicising this residential development. Croydon is a fantastic place to live and we take great pleasure in sharing our knowledge of amenities in the town centre, and beyond, with potential new neighbours.”

The Residences is the latest in a long line of residential, retail and commercial properties to be supported by White Label in its 11 year history.