Over the last eight months, White Label has spearheaded the marketing and speaker programme for The London Stand at MIPIM in 2024, London’s presence at the premier real estate event in Cannes. Building on the successful delivery of London’s stand programme in 2023, our experienced team of property, regeneration, and economic development experts have been working with event organisers RX Global to deliver on this year’s stand theme “London – the world in one city,” which has served as the guiding principle for the marketing and programme development in 2024.
With a clear focus on key messaging, social media engagement, e-marketing and stakeholder engagement, White Label has been working to deliver a marketing and speaker programme which leverages our built environment knowledge, curating a series of panel sessions and keynotes that will delve into critical topics and future trends within the London real estate and built environment sector. Delegates at this year’s event should expect to hear sessions on trending topics including inclusive placemaking, Build-To-Rent, life sciences and building for 50°C cities. The programme will also engage with other UK and international cities to help enhance and strengthen the messaging.
The team, alongside White Label’s design studio, has also worked on a video series, ‘My London’, which aims to delve into the profound significance of London, both professionally and personally, as experienced by individuals within our sector.
White Label’s appointment underscores our commitment to supporting the industry in promoting London’s global appeal, promising an insightful experience for attendees. As anticipation builds for MIPIM 2024, all eyes are on London to deliver a standout programme that showcases the dynamism, diversity and innovation of London’s property landscape, as well as its compelling investment potential.
