White Label have been reappointed to deliver the marketing campaign and curate the programme for the London Pavilion at MIPIM, the global urban festival held annually in Cannes. The event, now in its 35th year, attracts 25,000 delegates from over 90 countries. The London Pavilion attracts the second highest footfall of all the international Pavilions at the event.
The marketing campaign includes key messaging, social media, e-marketing and stakeholder engagement. The principal aims of the campaign are to create anticipation in advance of the show and to attract footfall to the London Pavilion throughout the event.
White Label are also curating the 3-day conference programme on the London Stage, which includes panel discussions on a range of themes including Housing; Planning; Delivering Property for Science and Innovation; Nighttime Economy and 24-hour Cities; Planning Healthy Cities; and the Value of Good Design.
White Label will also be supporting London Borough of Hounslow and UK Cities and Partners’ presence at the event.
If you will be attending MIPIM 2025, White Label provides a range of services to help you maximise your opportunities at the event. We would work with you in advance of MIPIM to create a bespoke package tailored to your needs. We deliver marketing, communications, the organisation of dinners and other networking events, diary management and facilitation of key introductions. Our design studio can assist with stand design and the design of other marketing assets.
Our team will be based in Cannes throughout the show.
If you would like an informal discussion about how we could support you at MIPIM, please contact bross@wlcreative.org.uk
