White Label Creative has been working with the Moray Economic Partnership on their communications strategy as the region attracts further inward investment and demonstrates its strength as a location to live, work, study and set up a business.

To create a strong focus point for this messaging White Label designed a new website for MyMoray, developing a new site-map, delivering a more user-friendly design, repurposing and writing new content, and ensuring it was SEO maximised, making it easier for visitors to navigate and discover what Moray has to offer.

To support the new website, White Label has also been working on the MyMoray social media channels, creating new campaigns and working closely with partners to share messaging. We have been increasing the MyMoray following on Instagram and Twitter, and have set up a new Linked-In page to better ensure the message reaches a business audience too. As part of this campaign a series of business case studies have been developed to demonstrate the value of the location and workforce that is available. We particularly enjoyed talking to AES Solar, who were recently commissioned by the Her Majesty The Queen to install solar panels at Balmoral.

The website is also the central point for the Growth Deal content, which was announced in December 2021, with support from White Label, and will bring £100million into Moray across eight key projects over the next decade.

To find out more and to view the new website visit: www.mymoray.co.uk