We are hiring – Senior Sales Manager

White Label is seeking a proactive sales and business development manager to spearhead sponsorship sales, secure new business, and build strong client relationships.

This is an exciting opportunity to join a dynamic agency at the forefront of real estate, investment, and place marketing. Working with major industry players, you’ll play a vital role in driving revenue growth, expanding our portfolio of industry-leading events, and contributing to the success of investment marketing programmes across the UK. Experience working in the property sector, built environment, economic development or business support would be highly advantageous.

About Us
White Label is at the forefront of capital investment, real estate, and infrastructure marketing and events. We work with leading local authorities, developers, and investors to drive investment and growth across UK cities and regions. This is an exciting opportunity for a commercially minded professional to make a significant impact in a dynamic, fast-growing agency.

As an agency, we run inward investment initiatives and place marketing campaigns for numerous local and regional governmental organisations as well as private clients, providing events, information and resources to advance and promote development and economic renewal. We also run a series of property sector conferences, investment marketing programmes and awards programmes.

We work with some of the leading businesses in the industry, communicating ideas, positioning brands, attracting investment, and bringing places to life.

We have ambitious plans for growth, and this is a very exciting time to join the team.

http://www.wlcreative.org.uk/

The Role
White Label is seeking a proactive and commercially driven Sales Manager to support the growth of our business through sponsorship sales, new client acquisition and account expansion. This role requires a strategic thinker with strong project management skills who can confidently engage with senior stakeholders, drive revenue growth, and oversee the successful delivery of client projects.

You will play a pivotal role in identifying new business opportunities, managing key client relationships, and ensuring the seamless execution of projects across events, marketing, communications, stakeholder engagement, design, and business support programmes.

Sales will primarily be targeted toward White Label’s industry conferences and annual investment programmes. These include LAST MILE, Building New Communities, the Develop Croydon Conference and Develop Croydon annual programme, Gatwick Region at UKREiiF, Kent Housing Conference, Essex Housing Awards, UK Cities and Partners and the UK Screen Investment Programme.

This role reports to the Associate Director for place marketing, sales and conferences.

Key Tasks

Business Development & Sales

• Identify and secure new business opportunities, leveraging networks and forging strategic partnerships.

• Develop and implement sponsorship sales strategies to drive revenue growth, including lead generation and client engagement.

• Manage and expand relationships with existing clients, identifying opportunities for growth.

• Represent White Label at industry events to enhance brand visibility and build partnerships.

• Work with internal teams to create compelling sales proposals and marketing materials.

Account Management

• Act as the primary liaison for key client accounts, ensuring excellent service delivery and long-term retention.

• Oversee project delivery for sponsors/clients, ensuring timely, on-budget, and high-quality execution.

• Foster strong relationships with internal teams, partners, and suppliers to drive successful outcomes.

• Provide detailed project reporting, including performance analysis and client feedback.

Commercial & Strategic Contribution

• Collaborate with senior leadership to refine business development strategy and identify new opportunities.

• Monitor industry trends to drive informed sales and marketing strategies.

Essential Skills & Experience

• 5+ years’ experience in sales, business development or account management preferred.

• Strong commercial awareness and the ability to identify and secure new revenue-generating opportunities.

• Exceptional communication and negotiation skills, with the ability to build and maintain relationships at senior levels.

• Proven experience in managing multiple projects simultaneously in a fast-paced environment.

• Proven experience in supporting the management of project budgets effectively to ensure profitability.

• Ability to write persuasive sales proposals, project plans and marketing content.

• Strong understanding of CRM systems and their role in sales and client management.

• Highly organised, detail-oriented, and able to work autonomously.

• Experience in property, real estate, marketing, awards, conferences, economic development, or business support would be highly advantageous.

Personal Attributes

• Proactive self-starter with a results-driven mindset.

• Gravitas and professionalism when engaging with senior stakeholders.

• Creative thinker who can identify new business opportunities and innovative solutions.

• Strong communicator, able to write and proof copy and liaise with senior level stakeholders.

• Passionate about the built environment, regeneration, and economic development.

• Highly personable and comfortable attending and networking at industry events.

What we can offer you

• Opportunity to work in a dynamic, creative environment as part of growing and ambitious team of specialists.

• 25 days annual holiday (including three days over the Christmas/New Year period), increasing annually after three years to 28 days.

• Annual Company Profit Share scheme

• Ongoing training and career development with formal policies in place and budget assigned.

• Regular, varied (and fun!) staff socials.

• Pension scheme via The People’s Pension

• Our statutory sick pay scheme is an enhanced benefit to the guidance given by government.

• Long service Award at 5/10/15 years’ service

• One paid (no salary loss) day a year to volunteer for a good cause

• Life insurance of up to 3 times your salary under the age of 65

• Health cash plan via Heath shield

Office details and conditions

Working hours can be regular between projects but, due to the nature of the role, you will sometimes be required to work additional and unsocial hours.

Travel to visit clients, partners, sponsors, venues, and other suppliers as well as attend networking events, will sometimes be necessary.

Salary
Competitive salary and commission structure.

To apply
Please email your CV and covering letter to Bonnie Ross, Associate Director – bross@wlcreative.org.uk

Closing Date for Applications: Friday 12 September

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