About White Label
An award-winning communications, inward investment marketing, brand and event management agency, we build and sustain collaborative long-term working partnerships across the private and public sectors to help transform perceptions. A fully integrated agency, our style is to use a mix of engaging content marketing solutions, strategic marketing (both digital and traditional), quality branding and events to develop innovative solutions to the creation of dynamic identities for our clients, driving success, profit, investment and growth locally, regionally, nationally and internationally.
Founded in 2010, we work with some of the leading brands and businesses in the sector, building relationships, communicating ideas and developing solutions. Our creative team brings together a wide range of marketing specialities to create messaging, values, brands and events which genuinely reflect the true identity of a place, are embraced by key players and local communities, and reach the right people in the right way at the right time.
The Role
The Digital Marketing Executive will be responsible for a range of digital marketing campaigns which drive quality audience engagement in support of both White Label’s clients and own projects
He/she will be expected to create and optimise content across a range of platforms in liaison with White Label’s marketing, design, comms and social media teams, ensuring content is accurate, contemporaneous, engaging and appropriately targeted.
He/she will be responsive to ongoing channel and audience updates as well as digital marketing trends, using the data and insight within the business to ensure campaigns are creative, innovative, engaging and deliver ROI for both internal and external clients to budget and on time
Key Tasks:
- Create and deliver paid social media strategies and buying for our campaigns (Facebook, Instagram, LinkedIn, Google, etc) optimising paid social reach in order to maximise budgets and deliver engagement and conversions
- Content management of internal and client websites
- Management and delivery of content on social media channels
- SEO understanding and implementation
- Conduct social media channel audits
- Create and deliver paid for social media campaigns
- Reporting on social media channels
- Database management
- Create and deliver e-marketing campaigns
- Improve on and enhance existing methodologies and internal and external tools required to deliver efficient digital campaigns
- Helping to identify new digital opportunities through an understanding of digital marketing and organic social media trends
- Ensuring website content is up to date, updating all client websites, providing website traffic analysis (google analytics) and manage and improve SEO where required
- Preparing regular (monthly, quarterly or annual as required by the Marketing Manager/account managers) reports detailing digital and online activity and its effectiveness; conversions and ROI (where possible)
- Gaining feedback from our clients on a systematic basis to make sure improvements can be made in the delivery of our service.
- Ensuring there is proof-reading of all digital marketing, communications and PR content to ensure final sign off and accuracy ensuring all communications and marketing are produced to a consistently high standard
- Manage digital marketing materials required by liaising closely with the Marketing Manager and creative team.
Skills and Experience
- Degree level equivalent qualification with first rate English, spelling and grammar, as well as a high level of numeracy
- Previous experience in paid digital marketing
- Experienced in developing and delivering effective marketing strategies and campaigns.
- Confident user of Google Analytics and digital advertising tools (Facebook Ads Manager, Google Ads)
- Ability to create reports from Google Analytics and digital marketing tools.
- Knowledge of SEO best practices.
- Knowledge and ability to use Canva to create correctly branded online content.
- Understanding of video and content marketing strategies
- Knowledge of WordPress and the ability to update website content.
- Experience in e-marketing platforms (eg: DotDigital, Campaign Monitor, Hubspot)
- A commercial mind and an interest in growing the digital portfolio.
- An innovative outlook to developing new marketing ideas and maximising opportunities.
- Self-led with an ability to work alone or as part of a team with good communication skills.
- Organised approach and excellent time management skills and an ability to work under pressure and to deadlines.
- Accuracy and attention to detail
What we can offer you
- Opportunity to work in a dynamic, creative environment as part of growing and ambitious team of specialists
- 22 days annual holiday, increasing annually after three years to 28
- Annual Company Profit Share scheme
- Ongoing training and career development with formal policies in place and budget assigned
- Regular, varied (and fun!) staff socials
- Salary: £22-24K, dependent on experience
To apply, please send your CV and covering letter to Michelle Perkins, Marketing Manager: mperkins@wlcreative.org.uk
Closing date for applications: 24th August 2021
