White Label Creative supported a range of clients and initiatives at MIPIM 2024, held in Cannes from March 12 to 15.
Renowned as a catalyst for transformative solutions in the built environment, MIPIM brought together 22,500 delegates, 6,500+ investors, and representatives from more than 90 countries, fostering collaboration within the international real estate community.
White Label’s involvement spanned various key initiatives:
Conference Programme and Marketing for The London Stand
On behalf of MIPIM organisers RX Global, White Label orchestrated the comprehensive three-day conference programme at the London Stand, curating panels, fireside chats, and keynotes with more than 70 industry-leading speakers. The team meticulously managed speaker briefs and conference logistics. Have a look at the programme here.
Additionally, White Label collaborated with the RX marketing team to execute an extensive marketing campaign spanning eight months, including live event coverage on LinkedIn and X.
Launching Opportunity Hounslow
The White Label team designed Hounslow Council’s new investment prospectus and website, both of which launched at MIPIM. To launch the brand and investment pitch, Hounslow led a ‘takeover’ of the Opportunity London stand and staged the return of Hounslow’s Curry Night.
White Label also managed the Hounslow team’s diaries for the event, coordinating targeted opportunities to meet investors and developers whose values align with the Council’s ambitions.
Urban Land Institute (ULI) Global Emerging Trends Report
White Label Creative delivered ULI’s annual Global Emerging Trends report, which was officially launched at MIPIM. The 2024 report was a continuation of its collaboration from the previous year. In 2023, the reports were transformed into a digitally interactive format, aligning with sustainability objectives and enhancing accessibility for readers.
UK Cities & Partners Investor Reception
In partnership with Avison Young UK, White Label organised the second annual UKCAP Investor Reception at MIPIM, fostering dialogue between senior city and investor representatives. Expert panellists discussed collaborative approaches to attract large-scale investment partnerships. The event formed part of the UKCAP programme for 2024.
Speakers included: Lee Rowley, Minister of State (Minister for Housing), Department for Levelling Up, Housing and Communities; Cllr Bev Craig, Manchester City Council; Cllr Satvir Kaur, Chair of City Regions and Parliamentary Candidate for Southampton; Cllr Nick Kemp, Newcastle City Council; Jules Pipe CBE, Greater London Authority; John Walsh, Belfast City Council.
Launching the UK Innovation Corridor Growth Plan 2024-2030
White Label coordinated the launch event for the UK Innovation Corridor Growth Plan 2024-2030, managing invitations and providing diary management support to the UKIC delegation. White Label also designed the Growth Plan which can be found here.
Speaking on behalf of Develop Croydon
Katharine Glass, Co-Founder/Director of White Label Creative and Develop Croydon, represented Croydon at MIPIM 2024, participating in a Pitching Panel titled ‘Opportunities in Outer London’ on The London Stand.
White Label Creative’s presence at MIPIM 2024 strengthens the agency’s position as a leader in promoting places to attract investment and curating impactful conferences and events.
If we can support you in attending a future real estate event, producing marketing collateral or organising your own content-led events, please get in touch with Bonnie Ross on bross@wlcreative.org.uk
