In a bid to reinforce its commitment to sustainability, Unibail-Rodamco-Westfield (URW) enlisted the event management expertise of White Label to deliver a comprehensive internal sustainability event for its London team, which took place at Centrale Shopping Centre; recently acquired by URW as part of its expansion strategy in Croydon.

White Label took charge of organising catering suppliers Zabadast and Delicious dishes, audio-visual arrangements, and sustainable furniture logistics via Ya Hire for the full-day event. Working closely with Centrale Shopping Centre, White Label ensured a flawless experience for the event which focused on URW’s sustainability plans.

The decision to collaborate with White Label was influenced by the company’s positive experience with the Develop Croydon Conference, held in the same space. The success of the conference highlighted White Label’s expertise in orchestrating effective meanwhile-use event activations, prompting Westfield to recommend their services for the internal sustainability event.