What we were asked to do?
Once again, White Label joined forces with the South Croydon Business Association to bring about the 4th annual South End Food Festival. The Food Festival is a community event designed to promote Croydon's South End Restaurant Quarter. The event also showcases street food and local performers.
How we did it
Maintaining the numbers that attended the previous year, the 2015 Food Festival saw over 10,000 attendees visiting the Restaurant Quarter's road closure event, enjoying delicious street food treats, watching cooking demonstrations from top chefs on the demo kitchen stage and dancing to the music of local musicians. The event had more food stalls than ever before and received an overwhelmingly positive response from attendees, traders and supporters. White Label ran all aspects of the event from working with sponsors and arranging the road closure to coordinating the traders, booking photographers and programming the stages. All artwork for the event was designed in house and White Label managed the Food Festival's marketing, PR and print.
To find out more about the Food Festival and our other work with the Croydon Restaurant Quarter, visit the website. www.croydonrestaurantquarter.co.uk where you will also find a video of the South End Food Festival.