What we were asked to do
Niall Edworthy is an author and journalist. He is the author of The Curious Gardener's Almanac and over a dozen other books under a variety of noms de plume, covering military history, biography, sport, general humor, and gardening. His new business venture Inkerman Publishing was in need of some professional brand development and advice. That is where we came in. Niall wanted us to develop an identity that people could get immediately, as his business was unique to say the least. White Label set out to create and market a brand that says what it does on the tin.
How we did it
Working together with a very creative mind in Niall was both exciting and a positive learning experience, especially when it came to the stories he shared with us. Spending this valuable time with him meant we could get a better understanding of Inkerman and the products when it came to being creative on our side. The brand was applied to various forms of media and we currently support him in marketing Inkerman.