We are looking for a highly ambitious, charismatic, engaging and target driven new business development specialist with outstanding communication skills and a proven track record in media, exhibition, events and sponsorship sales to join our dynamic team.

White Label is a multi-discipline events, marketing and creative agency with a strong record in forming private and public sector partnerships to support our exciting programme of business awards, exhibitions, conferences, regeneration and local authority work. There are ambitious plans for growth, with the ongoing development across our portfolio, making this is a very exciting time to join the team.

The Role

The Head of Sales will be responsible for leading proactive business development, increasing revenue from sponsorship sales and delivering tailored packages that lead to successful long-term partnerships.

Key Tasks

  • Increase sales volumes through new and existing corporate relationships
  • Develop and maintain strong partnership relationships
  • Manage business development to maximise all revenue opportunities, ensuring cross selling and up selling as appropriate
  • Manage and motivate an existing sales team
  • Implement and oversee ongoing delivery of a CRM system
  • Target setting, conduct monthly revenue forecasts, sales reports and manage a sales pipeline
  • Working closely with the Directors and the Head of Depts. to identify new commercial opportunities
  • Manage the production of post-event sponsorship reports and presentations including information from event marketing research

Core Skills:

  • Minimum of 5 years' experience working across sales and project management
  • Previous experience in a Head of Sales position with a proven sales record
  • Excellent communication skills
  • Advanced computer skills in Word, Excel, PowerPoint, Internet and Outlook.
  • Knowledge and ability to use a CRM system
  • Ability to multitask, work in a fast-paced environment and have a high-level attention to detail
  • Proven excellent management, motivational and team relationship skills - ability to work with a team and achieve daily and monthly goals
  • Commercial awareness; able to generate innovative, creative and profitable solutions for the business
  • Experience of effectively managing multiple projects at once
  • Gravitas, professionalism and confidence
  • Experience working in the property sector, media or event sales highly advantageous

In addition, the right candidate will be required to:

  • Deliver exceptional level of customer service and ensure positive customer experience
  • Work closely with the Events Team to ensure all aspects of sponsorship campaigns are fulfilled
  • Play an active role in the planning and delivery of all aspects of our partnership programmes
  • Attend industry events
  • Be a Self-starter - able to identify work that needs to be done and does it without required instruction
  • Be detail oriented – pay attention to details regarding processes and pay extra attention to agreed sponsors and key stakeholder deliverables
  • Take a proactive interest in the property, real estate and regeneration sectors

What we can offer you:

  • Opportunity to work in a dynamic creative environment as part of team of 20 specialists
  • 22 days annual holiday
  • Annual Company Profit Share scheme
  • Ongoing training and career development

Salary: £38k - £50k dependent on experience plus generous bonus scheme.

To apply please email your CV and covering letter to Katharine Glass, Director – kglass@wlcreative.org.uk

Closing Date for Applications: Monday 25th March, 2019

PR and Communications Manager, Regeneration Team (Full Time)

About White Label

White Label Creative is an award-winning marketing and events agency known for delivering high quality communications solutions. With a team of 20 specialists, White Label offers truly integrated marketing, graphic design, brand management, digital, PR and events programmes, built around our clients' needs.

White Label is a multi-discipline events, marketing and creative agency with a strong record in forming private and public sector partnerships to support our exciting programme of business awards, exhibitions, conferences, regeneration and local authority work. With a growing team of over 20 specialists – highly-skilled in graphic design, brand management, website delivery, PR and events programmes – we deliver a truly integrated marketing service. There are ambitious plans for growth, with the ongoing development across our portfolio, making this is a very exciting time to join the team.

The Regen Team

As a marketing an events agency, White Label specialises in working with the regeneration, built environment and property industries. We run a number of inward investment initiatives and place marketing campaigns for numerous local authorities, LEPs and BIDs, providing events, information and resources to advance and promote development and economic renewal.

Alongside our core services, we also support our private-sector clients with meanwhile use programmes, public consultations, topping-out ceremonies and building launches.

The Regen Team leads on all projects related to the property sector, place promotion and regeneration. We work with some of the leading businesses in the industry, communicating ideas, positioning brands, attracting investment and bringing places to life.

Role description

The PR and Communications Manager will be responsible for supporting the regeneration team writing and coordinating PR and communications content for client accounts and around the production of a variety of White Label projects/ events.

Content will include print, online and social media and the successful applicant will need to be capable of running campaigns for multiple projects at one time. They will draw up communications plans in liaison with internal teams and take responsibility for elements of account management. Further, they will have the ability to build valuable relationships with local, regional and trade press – particularly at industry events e.g. LREF, MIPIM UK and MIPIM Cannes.

We are looking for an enthusiastic, pro-active and ambitious new team member who has a keen interest in the property sector, place and regeneration.
They will need excellent communication skills, be organised and able to delegate work to other PR staff within the company, and enjoy working as part of a team.

Reports to: Head of Regeneration Marketing

Candidate attributes:

  • excellent writing, editing and proof-reading skills with the ability to produce interesting content with a quick turn around and to present ideas verbally
  • excellent organisational skills enabling them to work across multiple projects in liaison with internal departments to tight deadlines
  • an interest in property, regeneration, development, place promotion and the built environment
  • research skills with the ability to quickly grasp new project aims
  • strong communication, able to interact with senior contacts and be client-facing
  • ability to form relationships with relevant press contacts, ideally already possessing a solid industry contact list
  • pro-active and creative attitude
  • attention to detail
  • enthusiasm to work as part of a team as well as be self-motivated
  • problem-solving, diplomacy and negotiation skills
  • flexible and adaptable approach, with a willingness to provide support
  • reliable, demonstrating commitment to the role
  • A quick learner, comfortable with taking on new processes, responsibilities and areas of knowledge

The candidate will be working across the public, private and not-for-profit sectors. The role of PR and Communications Manager will be hands-on and often involve working as part of the wider White Label team. They must work well under pressure, ensuring the smooth and efficient running of programmes and events under the supervision of the partnerships and events manager.

Salary: £26K - £36K

Duties may include:

  • plan, develop and deliver integrated PR and communications strategy for White Label regeneration projects/clients, including writing UK press releases for local, national and trade media and obtaining approval for relevant parties
  • updating news feeds on regeneration websites and relevant social media channels
  • maintaining strong client relationships
  • delegating PR and content writing
  • following industry trends in trade press and updating teams accordingly
  • networking with press contacts and maintaining press database
  • tracking planning status of relevant schemes
  • supporting the regen team with research, editorial delivery and speaker liaison for conferences where required
  • forming positive relationships with key clients
  • liaising with marketing, events, web and design colleagues on the promotion of projects to ensure coherent key messages
  • managing the production of PR reports and press packs
  • sourcing and filing press cuttings via junior team member
  • circulating features lists and proactively pitching ideas to clients, maximising opportunities for positive PR
  • proof-reading press releases and regen content to ensure final sign off and accuracy ensuring all communications are produced to a consistently high standard
  • devising and coordinating photo opportunities at events with photographer/ videographer

Office details and conditions

  • Working hours can be regular between projects but, due to the nature of the role you will be required to work additional and unsocial hours
  • White Label staff are mainly office based but will travel to visit clients, partners, sponsors, venues and other suppliers. The successful candidate may need to work indoors, outdoors and in all weather conditions at specific events

Technical skills

Ideally the successful candidate will hold a recognised NCTJ qualification or equivalent and be experienced in using a variety of content management and client management software. Knowledge of InDesign and Photoshop is an advantage.

This job description has been designed to indicate the general nature and level of work performance by employees in this role. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications/experience required by employees assigned to the role. These may therefore be subject to future amendments following appropriate consultation.

To apply please email your CV and covering letter to

Bonnie Stephensmith

Application deadline: Friday 1st March, 17:00hrs