What we were asked to do
REAL. are a dynamic company specialising in client / passenger transfers - they pride ourselves on setting new standards in customer service within this industry. With over 30 years' experience of delivering services to their leisure, hospitality, private and corporate clients, they believe they know what is important when you book a transfer.
REAL. believe that our customers' expectations should be met from the moment they make their booking until the point at which they drop them off safely at their final destination. REAL. fundamentally believe that we need to succeed in meeting these expectations so that our clients trust us time and again with all their travel requirements.
We were asked to create a brand and that not only reflect the business and its key brand messages but also could sit comfortably alongside the more established brands within the industry.
How we did it
Our first task was to create the brand. A bold design that was also consistent with the key brand messages of trust, excellence and committment.
The bold style and contrasting colours allow the logo to both stand out and remain absolutely consistent across all communications.
Next to tackle was REAL.'s online presence.
The website needed to convey the premium nature of the service whilst maintaining a focus on positive user experience. The parallax scrolling structure invites users to flow down the page, absorbing easily digestible information. With marketing plans already underway globally, the service offering had to be clear to potential clients and easily accessible. A simple yet intuitive layout achieved this.
White Label continues to support REAL with the ongoing development of their website and digital communications.
You can view REAL's website at. www.realtransfers.co.uk