What we were asked to do
In 2014 White Label was commissioned by Croydon's Business Improvement District, Croydon BID, to organise their Christmas lights switch-on and extravaganza.
How we did it
We covered everything: from organising security, road closures and parking deals, to marketing, arranging three performance areas and securing Fairfield pantomime star Gareth Gates to switch on the lights. From Health and Safety Meetings to marshalling Santa's Elves on stage, we crossed all the t's and dotted all the i's.