What we were asked to do
Since April 2007, Croydon Town Centre Business Improvement District (BID) have been successfully working on behalf of levy payers to positively improve the town centre with the aim of making everyone's experience of Croydon a better one – whether they are a business, employee, shopper or visitor. In 2012 White Label were asked to assist in helping them market the right message in the re-ballot that was due to take place.
How we did it
Using clear and concise positive messaging throughout the town centre through a wide range of media, White Label successfully engaged with the levy payers on behalf of Croydon BID. We are happy to say the re-ballot was successful and we continue to work closely with Croydon BID to help market and deliver events.