This year's South End Food Festival - which will be opened at noon this Sunday, June 28 by the Mayor of Croydon, is on course to be a record breaker.
With well over 70 food and produce stalls – a huge increase on last year – and two live music stages presenting a dozen top acts, Croydon's Restaurant Quarter is all geared up to prevent it's annual food-fest.
The official opening will be carried out by Mayor of Croydon Patricia Hay-Justice on the centre-piece Food Kitchen Demo Stage.
There will be a dedicated kids area, street entertainers, amazing al fresco dining, street food stalls and festival bars serving cocktails and refreshments.
One of the highlights on the Kitchen Stage will be the Get Ready Cook 'cook off' between Croydon chefs Malcolm John of Brasserie Vacherin and Peter Bagatti of Bagatti's Restaurant, who will be looking for lots of audience participation.
Get Ready Cook – the chefs will stage 'cook-off… with audience participation.
"This year's Food Festival promises to be really fun and memorable!" said Peter Bagatti, of Bagatti's Restaurant and Chairman of the South Croydon Business Association.
"It's a brilliant day out for families, couples and all age groups to eat, drink, dance, play, or just cruise around all the amazing food stalls. I hope lots of people come along."
There will be face painting and games, plus wacky chefs and big bird stiltwalking street entertainers. Retailers Decathlon are hosting children's sports and archery. While Urban Smoothie Bikes will give families the chance to cool down by making their own smoothies.
A fully equipped Food Stage will include demos by Olde Goa, Jam 'N' Jerk, Uncle Lim's Kitchen and Nice Food Concepts.
The live music line-up features, Sophie DeBattista, Tenyson, Jules Phoenix & Remi F, Skylar Lawson, Love 2 Dance, Meyers Jazz Quartet, Building for Growth and Soul Sympphony Choir, Muna and The Penny Fathers. Celtic folk rockers Homebrood, who were a big hit at last year's event which attracted 10,000 people, will be the headline act just before the 7pm finish.
South End will be closed to all traffic from Coombe Road to Aberdeen Road. There's parking at Wandle Road car park, while South Croydon and East Croydon Stations are nearby.
Run by South Croydon Business Association, the other major sponsors include Bagatti's Restaurant, Barratt Homes, London Borough of Croydon and Croydon Partnership, Malcolm John Restaurants, Lidl, Quantum, and Veolia Environmental Services.