White Label is delighted to once again be supporting the South Croydon Business Association with the hugely popular foodie extravaganza – the South End Food Festival.
More than 10,000 people turned out for last year's festival in Croydon's famous Restaurant Quarter and this year's event returns on June 28th to serve up a fantastic day-out for the whole family.
Once again visitors can expect a fabulous mix of cookery demos by top chefs, live music from great bands and performers, entertainment for young and old, plus the very best of local produce and delicious street food. There will also be al fresco dining, street theatre, free face painting, fun activities for the kids and a great line-up of entertainment.
"The South End Food Festival shows there is so much more to Croydon than simply the town centre - there is a lot happening on its doorstep too and the food festival is an amazing showcase for that," said Linda Arthur, South Croydon Business Association chairwoman and owner of Bar Txt in South End.
"Last year was such a success with 10,000 people coming along. It's a brilliant day out, with something for everyone, of every age, with every taste in food and every taste in music."
Bar Txt will be serving up specially designed cocktails, cold beers, ciders and soft drinks to festival-goers. Their popular barbecue – which sold out last year – will be back, on an even bigger scale.
Peter Bagatti, of SCBA and owner of Bagatti's Restaurant, South End said the food festival was a must-do event that was growing in stature year on year.
"South Croydon Food festival, what a day!" said Peter.
"I've been involved from the start and it's superb for Croydon and South End, local residents, visitors from further afield and local businesses all coming together to make this a memorable day every year. It's an event for families, couples and all age groups to enjoy, to eat, drink, dance, play and cruise around to see all the amazing food stalls."
The festival will run from 12pm to 7pm, so visitors can enjoy the entertainment and dining into the early evening. South End will be closed to all traffic from Coombe Road to Aberdeen Road, but there will be parking at Wandle Road car park, while South Croydon and East Croydon Stations are close by.
This year's sponsors include, for the first time, the national supermarket group Lidl, whose recent advertising campaign presents its range of produce in a farmers' market setting.
"We are delighted to be involved in this project. Lidl is proud to be an integral part of the local community," said Lidl spokeswoman Maya Orr.
Run by South Croydon Business Association, the other major sponsors include Bagatti's Restaurant, Barratt Homes, London Borough of Croydon and Croydon Partnership, Malcolm John Restaurants, Quantum, and Veolia Environmental Services. For more information see www.croydonrestaurantquarter.com