The LandAid MIPIM Tennis Classic 2017 in association with BNP Paribas Real Estate proved a hit as players, spectators and sponsors came together to raise over £20,000 for LandAid, smashing the amount raised in the 2016 competition.
Blessed with glorious warm sunshine, the hard work of the White Label team meant Cannes Tennis Club was awash with happy property professionals taking in a fantastic morning of tennis and networking, all in aid of a good cause.
On the courts, 28 players were put through their paces in the heat of the French Riviera, with Paul Monaghan of AHMM Architects coming out ahead of some stiff competition and lifting the #MakeARacket Shield, presented by LandAid Chairman Liz Peace CBE.
Among the runners-up were Lesley Hawks of Sky Zone USA, the losing finalist who had flown over from her base in Los Angeles, as well as ex-England rugby international Kyran Bracken and Hudsons' Jon Hudson who both fell at the semi-final stage.
Introduced by compere Laura Gibson of BNP Paribas Real Estate, the opening exhibition match between founding partner Martin Skinner of Inspired Homes, John Slade, CEO of BNP Paribas Real Estate UK, Paul Noall of sponsors J Mills Contractors (the leading individual fundraiser prior to the event, raising £1,000) and fellow founding partner James Lugg of Folio UK set the scene for the round-robin doubles tennis tournament.
Also attending were the other founding partners Anthony Lorenz of The Lorenz Consultancy and Simon Wainwright of JPW Real Estate, who were on hand to entertain spectators and keep a tab on the scores.
The event was attended by well over 100 people, and the crowd was entertained by Darius the Magician, who used his world class powers of hypnotism on a number of willing spectators whilst others enjoyed a tasty breakfast and champagne in the sun.
The event raised at least £20,117 for LandAid, with donations still coming through, contributing towards their aim to end youth homelessness by 2026.
This included a fantastic £3,700 raised by Emma Jefferson from Pipers and Michelle Haywood from NLA, who organised a pre-MIPIM games night in central London. The raffle also generated a bonus of over £500, with a Magnum of champagne going towards the lucky winner, Safeer Bashir from The Longest Stay.
The tournament also contributed €1,220 towards the Cannes Community Fund, represented by Max Artuso, the Deputy Mayor of Cannes, and Franz-Arthur MacElhone.
For the second year running, White Label Creative managed the event and provided PR and marketing support. A massive thank you to the founding partners, sponsors, players and spectators for your support.
Liz Peace CBE, Chairman of LandAid: "I think it's really important for people who come to MIPIM and spend a lot of money, to think about people who haven't got much money, and think about the good the property industry can do when it gets together. I think events such as this which raise money for charity balances rather well the consumption and the luxury of the rest of it. Call it conscience money if you like – the outcome is something good for a worthy cause."
Franz-Arthur MacElhone, Cannes Community Fund: "The aim of our community fund is to build bridges between the communities. Cannes is often seen as a very wealthy place, which it is, but it's also a place where you have lots of youngsters and people who aren't wealthy. If we don't do a job to build those bridges between those people it can be dangerous at a larger scale."
John Slade, BNP Paribas Real Estate: "This is a great event and LandAid are a fantastic charity. I think it's great that LandAid's initiatives are picking up momentum. We sponsor tennis all over the world so this, being the premier tennis event at MIPIM, is very important to us."
James Lugg, Folio UK and co-founding partner of the tournament: "I felt it was time to put some tennis action into the MIPIM calendar in order to raise money for LandAid. We've got a very good team on the case and every year it's getting more and more successful."
Martin Skinner, Inspired Homes and co-founding partner of the tournament: "It's a good fun break in the middle of MIPIM – we don't take it too seriously. It's a great cause – we're all trying to make money in real estate and it's good to put something back towards those who desperately need it. LandAid is a phenomenally well run charity and youth homelessness is an incredibly important cause – the more we can do, the better. We've increased the amount we've been able to contribute this year, topping £20,000."
Kyran Bracken, ex-England rugby international: "We're all here for business and pleasure and it's great to mix the two at the tennis tournament, with lots of sponsors putting money in towards the charity. I think it's important not to just focus on being here to interact for business, but also to raise money for charity, which is great for everybody."