White Label Creative is proud to have become one of the first companies to win the prestigious new Good Employer Croydon accreditation.
The creative marketing and events company, which was formed seven years ago, has fulfilled the criteria laid down by the ground-breaking programme, led by Croydon Council, which encourages companies to create job opportunities, use local supply chains, ensure employees a paid a fair wage and promote equality and diversity.
White Label joins an elite list of companies that have achieved the charter along with Brick by Brick, Croydon Council, Dotmailer, Ikea, Mind in Croydon, Sussex Innovation Croydon and The Campaign Company.
"Croydon has always been at the heart of everything that we do and we are proud of our place within the local community," said White Label director Jo Gumb.
"This is a really important initiative to showcase those businesses which support Croydon's workforce and local businesses and we are proud to have become recognised as one of the first companies to have been awarded this benchmark.
"Since we formed almost seven years ago with a vision for how we can help to make Croydon a better place, our relationship with local businesses has been key to our success."
To mark the achievement, White Label was presented with a certificate declaring the company as a Good Employer and a member of the Good Employer Network.
It features a statement which reads: "They will support the success of Croydon's local economy through using local supply chains, creating job opportunities, ensuring employees are paid a fair wage and promoting fairness, equality and sustainability through their business practices."
As well as the certificate, companies granted Croydon Good Employer status also receive a badge and logo to use on their website or other materials and will be listed as an accredited employer on the Good Employer Croydon website.
Part of the criteria for the award involves ensuring staff and members of the supply chain are paid the London Living Wage, a voluntary hourly rate set independently and updated annually by the Living Wage Foundation.
Councillor Jamie Audsley, who is leading on the initiative, revealed around 40 Croydon companies had pledged to take part in the scheme.
"As the economic growth of our borough continues we want to ensure that the benefits of regeneration work for the people of Croydon," he said.
"The long-term vision is to create a dynamic, diverse and inclusive Croydon economy, harnessing everyone's creativity and potential to ensure long term sustainable growth and good that benefits all those who live and work here."