MIPIM delegates are being urged to Make a Racket and raise funds for the property industry's charity LandAid.
White Label Creative are delighted to be organising the second LandAid MIPIM Tennis Classic, in association with BNP Paribas Real Estate, which is being held at the prestigious Cannes Tennis Club, behind, the Martinez, on Wednesday, March 16 (10am to noon).
The round robin doubles tennis tournament, coinciding with the world's leading real estate expo, will raise funds for LandAid, which works to improve the lives of children and young people in the UK who experience disadvantage due to their economic or social circumstances.
The brainchild of four amateur tennis enthusiasts, Anthony Tokatly from JPW Real Estate, James Lugg of Folio UK, Martin Skinner of Inspired Asset Management and Anthony Lorenz of Lorenz Consultancy, the tournament provides the perfect opportunity to raise vital funds, make new business connections and have a lot of fun.
Anthony said: "I am a very keen tennis player and wanted an alternative event to attend at MIPIM that didn't involve copious amounts of alcohol and rich food – not until midday that is!
"Millions of pounds get spent at MIPIM on drink and entertainment and next to nothing goes to a good cause. We can change this self-serving ethos and divert substantial funds over to charity, and have a blast while we do it."
The tournament is being hosted by broadcaster James Max, executive director of BNP Paribas Real Estate, with prizes being presented by Liz Peace CBE, chairman of LandAid and former chief executive of the British Property Foundation.
It costs £1,000 per player to take part while, for a charge of £50, spectators can watch the action while enjoying a morning of corporate hospitality.
So how competitive will the tennis be? Anthony adds: "It's friendly and for fun as far as I'm concerned. It's competitive enough off the court!
"LandAid is a dedicated property charity which gets funded by the industry. Their projects are prolific, tangible and highly visible throughout the year at property events so they were the obvious partner for us."
James Lugg of Folio UK has had a long association with the Cannes Tennis Club courts, an oasis hidden away in the middle of the town in the French Riviera.
"I have had a holiday home in Cannes for a long time and having played at this tennis club for over 20 years with my son, who became a national tennis player," he said.
"When we decided to set up MIPIM Tennis Classic in aid of LandAid, this venue was the perfect location and size for our event, which is in its second year and is growing fast."
JPW Real Estate and Folio UK are founding partners of the event, which is being headline sponsored by BNP Paribas Real Estate with Essential Living as silver sponsors.
John Slade, CEO of BNP Paribas Real Estate UK, said: "We are delighted to support the MIPIM LandAid Tennis Classic for a second year. LandAid's mission to end youth homelessness is one that should make the property industry proud, and I believe the whole industry should get behind.
"Of course, the Tennis Classic is also great fun, if you're playing or watching, and I'd urge everyone who can to get on court, to sponsor a player or just to turn up and make a racket."
Other supporters of the tournament are Assael Architecture, Inspired Asset Management, Loft Interiors, London at Mipim, Lorenz Consultancy and Estates Gazette.
Place are limited so book your place now – simply log on to www.mipimtennis.org
Sponsorship opportunities are still available. For more details call Yolande or James on 020 8726 7968. Follow the event on Twitter @mipimtennis