Croydon will step on to the world stage when it hosts two of Britain's biggest pro-cycling events on June 2nd – the Pearl Izumi Men's Tour Series and Matrix Fitness Women's Grand Prix. White Label are delighted to be working with the London Borough of Croydon on this event, which will receive nationwide television coverage.
White Label is delighted to have been able to bring Keltbray Group, Skanska Laing, AIG, Decathlon, in as additional supporters of the event, which will see Team WIGGINS formed by 2012 Tour de France winner Sir Bradley Wiggins and the ONE Pro Cycling team of England cricketer Matt Prior join the list of teams headlined by defending champions JLT Condor. The 75-minute men's race is one of 10 events taking place this summer at different town centre venues across the UK and is the only London event – other than Canary Wharf. The one-hour women's race is one of five events across the country.
The 1km cycle route includes the north part of the pedestrianised North End, crossing the tram lines at George Street and Church Street, and Surrey Street. Croydon Tramlink will be suspended in the town centre for the duration of the race, as well as in the lead up and immediately after, while Surrey Street Market will close early to allow the event to take place. As part of coverage of the race, Croydon will be the subject of a one hour highlights programme on ITV4 and Eurosport, which will broadcast in 100 countries.
Keltbray will be promoting cycle safety at the event as part of its Exchanging Places initiative and its head of haulage operations Terry Good said: "Keltbray is a UK leading specialist business, which offers engineering, construction, demolition, decommissioning, remediation, rail and environmental services.
"We are deeply rooted in the London boroughs, where we help to develop the skyline and preserve our heritage.
"We are proud to sponsor this year's Pearl Izumi Tour in Croydon, given our long history of working to improve safety on London's roads through investment in our fleet and the training of our drivers."
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